branded content.
a social campaign built around lukasgeek’s natural humour and galician perspective, turning a simple idea about water into content made for his audience.
about the collaboration.
cabreiroá partnered with LukasGeek to present its natural mineral water through a creator-led piece made for social media. the campaign used his direct communication style and galician retranca instead of forcing a traditional product message.
the starting point was a familiar fact: the human body is made up of around 70% water. from there, the video challenged LukasGeek to do more and turn the idea into a vlog shaped around his own personality.
a natural fit.
the collaboration connected a galician brand with a creator whose humour, language and audience are rooted in the same territory. that shared context allowed the product to appear naturally within the content.
built around his voice.
the concept was written for LukasGeek’s usual delivery. the humour comes from his way of explaining the idea, reacting to it and taking it further, keeping the branded message inside his own style.
made for social.
the piece was developed for instagram and tiktok, with a collaborative publication and additional paid-media use. every element was designed to work quickly, communicate clearly and still feel native to LukasGeek’s profile.
from approval to publication.
vértice coordinated the collaboration across concept development, script reviews, production and final delivery. the workflow also covered communication with the agency, content approval and management of the agreed usage rights.
managed by vértice.
vértice represented LukasGeek throughout the project and kept the creative, production and commercial sides aligned from the first proposal to publication.
credits.
client · cabreiroá
creator · LukasGeek
agency · imaxe intermedia
management and creative coordination · vértice ent.