music video.
a music video about staying committed to music after years in the industry, moving between ambition, confidence and the weight of a life built around the game.
about the project.
“married to the game” presents rodríguez00 as an artist whose life still revolves around music after years of pursuing it. the track carries confidence and flex, but also the commitment and pressure behind staying in the industry.
the video translates that idea through two contrasting settings: an open location in ourense surrounded by classic cars, and a stripped-back photography studio where rotoscoped animation reshapes the image.
ambition and commitment.
the cars and exterior performances represent success, presence and ambition. the studio sequences remove that context and place the focus back on rodríguez00, his performance and his relationship with the music.
built around contrast.
the visual concept moves between cinematic exterior scenes and minimal studio footage. each world shows a different side of the same artist: the image attached to success and the personal drive required to keep going.
classic cars, open space.
filmed on an open lot in ourense, the exterior sequences use two classic cars as symbols of confidence and status. wide compositions and controlled performances give these scenes a direct, polished presence.
drawn frame by frame.
inside the studio, a white background creates space for rotoscoped animation. the technique breaks away from the realism of the exterior scenes and introduces a more graphic, experimental layer to the video.
creative direction by vértice.
vértice developed the creative direction and visual narrative, connecting both settings through one clear idea. every decision was built around the song’s message and the identity of rodríguez00.
credits.
artist · rodríguez00
creative direction · vértice & hugo leiva
production · kasa vella
director · hugo morgado
director of photography · hugo morgado & juan gómez
editing and colour · juan gómez
music production, mix and master · 21nico