music video.
a music video built around the contrast between what people see and what someone carries inside. celebration, isolation and emotional weight coexist within the same space.
about the project.
“tnslqc” stands for “tú no sabes lo que cargo”. the video follows slim ganja through a night where the atmosphere around him and his own emotional state move in opposite directions.
shot entirely at sala canelas, the piece alternates between slim alone, facing the camera and speaking from the weight of his reality, and groups of people enjoying the same space around him.
two sides of the same night.
the concept places celebration and isolation inside one room. everyone else experiences the night from the outside, while slim remains trapped in what he carries.
creative direction.
vértice developed the concept and creative direction around the central meaning of the track. the video avoids explaining that weight literally and expresses it through distance, performance and the contrast between slim and the people around him.
light and shadow.
light and darkness separate both emotional states. the brighter moments belong to the crowd and the surface of the night, while slim occupies a colder and more isolated space within the same location.
one space, two realities.
using sala canelas as the only setting allowed both sides of the story to exist at once. the location remains the same, but its meaning changes depending on who the camera follows.
behind the project.
vértice led the concept and creative direction, working alongside kasa vella on the audiovisual production. together, the team translated the emotional contrast of the track into a direct visual narrative.
credits.
artist · slim ganja
director · hugo morgado
creative direction and concept · vértice & hugo leiva
audiovisual production · kasa vella
production · marcus kash
director of photography · gxmez
art direction · eva lareo
movement direction · nana rivadulla